Thursday, February 28, 2008

Sisel's response to Neways ban

FOR IMMEDIATE RELEASE

SISEL INTERNATIONAL COMMENTS ON JAPAN’S

NEWAYS BAN

Salem, Utah, February 27, 2008—An Associated Press article on February 20 announces that the economic ministry of Japan has ordered the Japanese unit of Utah-based Neways Inc. to suspend a part of its business in Japan for three months as a penalty for making false and unwarranted criticisms of products sold by rival companies.

As a network marketing firm whose management team had past ties to Neways, SISEL International has issued a response to this action. SISEL emphatically confirms that it has no ties or affiliation to Neway’s current management team or its operational strategy. SISEL is speaking out to dispel any possible confusion, and to re-iterate SISEL’s marketing standards relative to Japan and the company’s other operating regions worldwide.

“We thoroughly empathize with the thousands of distributors and employees who are affected by this action, as they are the parties who are most deeply harmed,” said Tom Mower, Jr., CEO of SISEL. “However, we praise Japan’s efforts to respond strongly to unscrupulous marketing, and we feel this action underscores the need for honest and appropriate marketing by network marketing organizations in all regions—not just in Japan.”

“We will continue to reinforce with our own distributors, in every region, the importance of fair and appropriate marketing activities,” Mower continued. “These kinds of unscrupulous actions give our strong industry a bad name, and only serve to disrupt the business of honest and solid distributors in their own company and in other network marketing firms.”

The AP article notes that the National Consumer Affairs Center of Japan said that it has received more than 1,000 complaints about the sales tactics of Neways Japan annually.

SISEL International was founded in 2005 and formally launched in November, 2007. The company entered the Japan market in November, 2007 and is growing rapidly in the U.S. and Japan, with expansion planned for several additional countries during 2008.

About SISEL

SISEL International, of Salem, Utah, is the world’s most exciting new network marketing company with a mission that is changing people’s lives. Privately held and founded by industry icon Tom Mower Sr. and carried forward with Tom Jr. and Darick Mower, SISEL (pronounced “Sizzle”) stands for Science, Innovation, Success, Energy and Longevity. Through its own world-class manufacturing facility, SISEL is able to deliver the highest-quality products to distributors and customers at the lowest possible price.

SISEL’s compensation plan is also revolutionary, delivering an unprecedented actual payout as well as a unique car bonus plan. Formally launched in October 2007, SISEL enrolled close to 50,000 distributors worldwide. The company is firmly grounded with more than $100 million in investment and is entirely debt free. SISEL presents groundbreaking products and a true once-in-a-lifetime business opportunity.

For more information about SISEL, please contact www.SISELinternational.com.

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SISEL Contact:

Phil Hadfield

SISEL International

(801) 423-5050

info@siselinternational.com

PR Contacts:

Cheryl Snapp Conner and Jamie Kaneko

Snapp Conner PR

801 994-9625

Cheryl@snappconner.com and jamie@snappconner.com

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